In several languages ullalà (“ooh-la-la”) is an expression of marvel, an exclamation of joy, a display of spontaneous happiness. This is exactly what our brand stands for.

Ulla Lab is a house of wonders, a brand created around a simple idea: to never stop amazing our little ones with our ethically adorable collections.
At Ulla Lab we believe that exquisite aesthetics can walk hand in hand with sustainability. Each of our items is the result of extensive research starting with meticulous fabric selection and based on our deep passion for pure lines, delicate patterns and timeless design.